![]() Heals the wound fast, heals the hurt faster. So let’s define what a value proposition isn’t?Ī slogan or tagline: Slogan is a catchphrase or a group of words that are combined in a more commercial or inspiring way to identify a product.Īn incentive: A value proposition statement is not designed to encourage a prospect to act right away.Ī positioning statement: For example, America’s #1 Bandage Brand. ![]() Sometimes it’s easier to understand a thing when you see it other way around. That’s why it’s also called, unique customer value proposition. Without this unique competitive advantage, the target customer doesn’t have a reason to work with you. It’s the unique identifier that solves a problem your competitor can’t. If you’re a visual learner, you can also sign up to the free growth marketing course and watch the exact same content!Ī great value proposition is a short and compelling summary of the primary benefit that you offer to your prospects.
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